Helping people understand themselves and others through the science of personality
PersonaIQ was founded in 2020 by a team of psychologists, data scientists, and designers passionate about making personality psychology accessible and practical for everyone.
Our journey began when we noticed how transformative personality insights could be in people's lives - from making better career choices to improving relationships and fostering personal growth.
What started as a simple personality assessment has grown into a comprehensive platform offering personalized insights, career guidance, relationship compatibility analysis, and educational resources about personality psychology.
Personality Insight is based on the Myers-Briggs Type Indicator (MBTI), one of the most widely used personality assessments in the world, combined with modern psychological research and data science.
The MBTI identifies 16 distinct personality types based on four dimensions of personality:
While the MBTI has its critics in academic psychology, we recognize its value as a practical tool for self-awareness and personal development when used appropriately.
Our assessment goes beyond traditional MBTI questionnaires by incorporating:
These core principles guide everything we do at PersonaIQ
We're committed to accuracy, transparency about the strengths and limitations of personality assessments, and staying current with psychological research.
We believe personality insights should expand possibilities, not limit them. Our goal is to help people leverage their strengths while developing in all areas.
We honor the unique value of all personality types and strive to create inclusive resources that respect cultural differences in personality expression.
Meet the passionate experts behind PersonaIQ
Founder & Chief Psychologist
Lead Data Scientist
UX/UI Designer
Content Director
